Gymshark launches pay later service

// Gymshark announces pay later service in partnership with Klarna
// Payment option available in the UK, Sweden, Norway, Finland & Denmark
// Klarna is also used by Asos, Topshop, H&M and JD Sports

Fitness wear brand Gymshark has announced the launch of a pay later service in its UK, Sweden, Norway, Finland and Denmark markets.

It comes after the online retailer inked a new partnership with Klarna, a payments provider.

The payment service will allow online shoppers to try on items at home before paying for the order.

Klarna is also used by the likes of Asos, Topshop, H&M and JD Sports.

“We’re one of the UK’s fastest-growing companies, but in order to stay at the top of our game we need to constantly look at ways to improve,” Gymshark trading director Niran Chana said.

The online retailer currently has more than two million Instagram followers, and customers in over 150 countries.

“Introducing Klarna’s pay later feature is a natural next step for us to make sure we give our community the best possible shopping experience,” Chana said.

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