// Down Your High Street receives £265k investment
// It will pursue its mission to “save the high street”
// The online retailer beat its target of £150k
Down Your High Street has raised £265,000 through crowdfunding website Crowdcube to pursue its mission of saving the high street.
The online retailer went over its original target of £150,000, which included a number of 147 investors and shareholders, Drapers reports.
Down Your High Street was founded in 2013 to help independent shop owners expand their online presence.
Martin Newman, who is one of the investors, has been involved in multichannel retailing for over three decades and has joined the company as an adviser.
Down Your High Street aims to provide retailers with gaining access to the “back-end” content management system to upload product imagery and descriptions.
A total of 410 retailers are currently signed up to Down Your High Street and its aim now is to have 1000 sign ups by the summer.
“The term ‘death of the high street’ has been thrown around a lot, but the high street is evolving.
“In the past, small businesses haven’t been able to adapt because they have been held back by the digital era,” Down Your High Street co-founder Daniel Whytock told Drapers.
“But independent retailers are nimble and can adapt to changes very quickly. They need to know how to adapt and as an omnichannel platform we help them have the opportunity to stay on top of what’s happening.”