Marks & Spencer shoppers were left surprised when they heard TV presenters Ant and Dec’s voices through the self-checkout tills recently.
The TV presenting duo’s voices were used to provide voice-overs for the retailer, virtually instructing shoppers at the tills.
Many shoppers took to Twitter to express their surprise, which was mostly positive.
— Katie Applegarth (@KatieApples13) April 12, 2019
— Amy (@tyronce) April 8, 2019
M&S didn’t just decide to surprise its shoppers with the Britain’s Got Talent hosts, but it also had the show’s judges Amanda Holden, Alesha Dixon, Simon Cowell and David Walliams provide voice-overs at its tills.
The sponsorship is the first time M&S has ever teamed up with a TV show.
The initiative was launched at M&S’s UK stores just in time for Britain’s Got Talent – which aired its first 2019 episode on April 6.