Retail Gazette Loves: M&S’ Frozen 2 collaboration

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Frozen first hit screens five year ago,  captivating every child on the planet and as the highly-anticipated sequel approaches Marks & Spencer has released its Frozen 2 collaboration.
Drop into M&S stores in November to bag a selfie with Anna or Elsa this Christmas.

Frozen first hit screens five years ago, breaking box office records for Disney and capturing the imagination of children – and adults – around the globe.

As the highly-anticipated sequel approaches, Marks & Spencer has released its Frozen 2 collaboration.

To celebrate the return of Elsa, Anna, Kristoff, Olaf and Sven, M&S is giving shoppers the opportunity to fall back in love with the characters with merchandise in special Frozen 2 concessions within the kidswear sections of all M&S stores across the UK and online from today.

M&S is stocking 72 exclusive Frozen 2 products, from Frozen slippers to bedding as well as costumes, pyjamas and soft toys.

From November, 54 of the biggest M&S shops will feature selfie stations for the young (and young at heart) who want a special festive picture with Elsa or Anna this Christmas.

M&S is working with Disney as part of a collaboration to support the Together for Short Lives charity, which helps the 49,000 seriously ill children and their families make the most of every moment they have together.

“Growing M&S kidswear is an important focus at M&S as we work to appeal to family-aged customers,” M&S director of clothing & home marketing Nathan Ansell said.

“Frozen 2 is a highly anticipated film and when the trailer landed it was record-breaking so we know lots of our customers will be excited to visit our special Frozen 2 shops and check out our exclusive product.

“It’s also important to us, especially at Christmas time, that we support causes our customers and colleagues care about so we’re incredibly proud to also be working with Together for Short Lives.”

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