// Wyevale loyalty scheme now sees instant discounts every time members shop.
// Previously members had to earn loyalty points to earn the discounts
// Wyevale has also replaced own-brand gift cards with widely-used National Garden gift cards
Wyevale Garden Centres has announced changes to its Garden Club loyalty scheme which will see the collection of loyalty points replaced with an instant discount every time members shop.
The changes, which have been introduced in time for the Easter bank holiday break, will give customers an instant reward through a five per cent discount at the till.
The new scheme represents the same value for customers, who previously collected five points per £1.
For customers over 60, the rewards are even greater, with 10 per cent discount every Tuesday.
Wyevale said that all qualifying points collected on purchases made up to April 16, or April 15 if online, will be converted to reward vouchers and sent to Garden Club members by the end of May.
This includes points earned over the recent triple points weekend on April 13-14.
Wyevale also expects to send out around one million reward vouchers with a face value of over £5 million, including 560,000 vouchers to Garden Club members who have not reached the minimum threshold but have been “topped up” and sent a £2.50 voucher.
“Our centres are full of fantastic products as we enter the peak gardening season and our teams are ready to help,” Wyevale chief operating officer Anthony Jones said.
“I am sure our Garden Club members will welcome the new five per cent discount and we are already seeing footfall building ahead of the Easter bank holiday weekend.
“Additionally, a record £5 million of reward vouchers, which will be sent by the end of May and valid until 31st August, should be a welcome boost for members as we move into the summer season.”
Separately, Wyevale also announced it would stop selling own-brand gift cards from April 17 to focus on National Garden gift vouchers that can be redeemed in over 1000 garden centres nationwide, including all Wyevale branches.
However, Wyevale-branded gift cards will continue to be redeemable in all Wyevale Garden Centres, including the 31 centres recently sold to Dobbies, both before and after completion of the sale of these centres.
“With a smaller estate and therefore reduced national coverage, we have stopped selling [Wyveale] branded gift cards to focus on National Garden gift vouchers,” Jones said.
“Accepted by over 1000 garden centres, including all of our centres, we believe this is the right thing to do for our customers.”