Boots to digitise Advantage Card loyalty scheme

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Boots advantage card
// Boots will launch digital version of its Advantage Card to simplify access to personalised offers
// It can be found on the Boots app & will allow customers to collect & redeem points directly from smartphones
// Boots’ Advantage Card scheme currently has around 17.1m active users

Boots has revealed plans to launch a digital version of its Advantage Card loyalty scheme to create easily-accessible personalised offers via smartphones.

The health and beauty retailer’s loyalty scheme will be found on its mobile app and will allow customers to collect and redeem points directly to their smartphone as well as find out what their personalised offers are while on the go.

Boots’ Advantage Card scheme currently has around 17.1 million active users, with 1.5 million new members having joined the loyalty program in the past 12 months.

“We are continuing to build on the phenomenal success of the Boots Advantage Card,” Boots UK marketing director Helen Normoyle said.

“Digitising the card makes it more flexible and available, and gives customers more opportunities to tailor and personalise offers, making their shop even more rewarding.”

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