Capitalising on the 1980s nostalgia that Stranger Things has played into since it was first released in 2016, Louis Vuitton has branched off from its usual business model – well, for this one instance – to create a retro video game.
Louis Vuitton’s free Endless Runner game is inspired by the lo-fi visuals that were dominant in the 1980s.
It coincides with the launch of its autumn/winter 2019 range in-store and online – designed by artistic director Virgil Abloh.
Endless Runner takes users through the streets of New York, which were a part of Abloh’s vision for Louis Vuitton’s fashion show earlier this year.
The game resembles classics such as Super Mario Bros and Sonic The Hedgehog, and allows players to control a third-person figure that runs against a parallax scrolling background built up of streetlights, shop fronts and brick walls.
The character has to dodge obstacles typical of New York such as bins, traffic cones and phone boxes.