Amazon’s fashion arm has teamed up with London-based resale platform Hardly Ever Worn It (HEWI) to allow customers to purchase pre-owned luxury goods through its website.
The tie-up sees HEWI take up a digital storefront on Amazon, with orders fulfilled and dispatched by the resale platform.
Customers in the UK, Italy, Spain and Germany can now purchase pre-loved clothing, footwear and accessories of luxury fashion houses like Chanel and Prada on Amazon.
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Amazon Fashion Europe vice-president Ruth Diaz said: “We’re thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favourite brands and styles.
“We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury”.
HEWI chief executive Tatiana Wolter Ferguson added: “Hardly Ever Worn It launching on Luxury Stores at Amazon, marks a new level of visibility for luxury resale.
“Our collaboration with Amazon is a testament to our commitment to making high-end circular fashion accessible to a diverse and wide-reaching audience.
“By joining one of the world’s most trusted market places, we are able to bring this to fruition, enabling more people to experience the joy of resale.”
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