Dunelm sales increase amid 40th year celebration

Dunelm Nick Wilkinson trading update
The homeware retailer put strong focus on its "Customer 1st" strategy
// Dunelm’s total like-for-like sales increased 10.7%
// Online & in-store like-for-likes up 35.1% and 7.7% respectively
// Profit before tax jumped 23.4% to £125.9m

Dunelm has recorded “a strong performance” as sales and profits rise amid its 40th year of trading.

In the 52 weeks to June 29, the homeware retailer’s total like-for-like sales increased 10.7 per cent.

Online and in-store like-for-likes increased 35.1 per cent and 7.7 per cent respectively during the period.

Profit before tax spiked 23.4 per cent to £125.9 million, which chief executive Nick Wilkinson said was down to the retailer’s focus on its “Customer 1st” strategy and the “core Dunelm business”.

He also said the retailer has made with its “multichannel proposition whilst maintaining the breadth and depth of the specialist customer offer in homewares”.

“As Dunelm celebrates its 40th anniversary, we are pleased to have delivered a strong performance during the year, with an improvement across all our customer, operating and financial metrics.

“These results reflect our focus on the core Dunelm business and we see further opportunities to develop our Customer 1st plans, through extending product choice and value, improving our customer experience enabled by technology, and bringing more people to the brand.

“Recent trading performance has continued to be strong, reflecting both weak comparatives in the prior year and continued market share growth.

”However, we remain cautious about the full year outlook due to increased Brexit uncertainty and specifically the impact it may have on consumer spending as we enter our peak period.”

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