Capitalising on Impulse Purchasing
Impulse purchases can add up to 16% or more of total retail sales. But are brands capitalising on this untapped but high potential revenue stream?
More than 300 consumers from the UK and Spain participated in our survey and gave us some insight into their habits when it comes to purchasing impulsively. This in-depth data report uncovers several key trends regarding what is driving impulsive shopping amongst different generations and identifies new opportunities for brands to take advantage of.
- In-depth analyses of impulse purchasing behaviour across five consumer goods categories: food, drinks, personal care items, activewear and electronic accessories
- Key factors that promote impulsive buying and how to employ them
- Impulse buying habits of different generations (Millennials, Baby Boomers, Gen Z, etc.)
- Online’s influence on impulsive purchases offline: “see now, buy in-store impulsively later”
- And much more…
How can consumer goods manufacturers and retailers more effectively capitalise on impulse purchases from customers? Download the full report to delve into what the data has to say.