// Gant promotes its executive VP of global markets & sales to CEO
// Patrik Söderström will replace outgoing CEO Brian Grevy from February 2020
Gant has promoted its executive vice president of global markets and sales, Patrik Söderström, to chief executive.
Söderström will replace outgoing chief executive Brian Grevy from February 2020.
Grevy is stepping down after four years to become an executive board member for Adidas Group’s global brands. He had joined Gant in 2016 as chief marketing officer before being promoted to chief executive in June 2018.
READ MORE: Gant CEO resigns to rejoin Adidas
Söderström joined Gant in 2016 in his current role. He began his career at denim giant Levi Strauss as sales manager, before moving on to Reebok as sales director.
“Patrik’s understanding of how to lead and navigate the commercial business and channel landscape in today’s rapidly changing retail environment, while having a strong understanding of the power of the brand has already proven invaluable for the growth at Gant,” Gant chairman Thierry Guibert said.
“Patrik has been a key player in the global management team and I am happy to appoint him as chief executive,” he said.
“Looking ahead, his passionate leadership will be vital as we continue the Gant journey.”
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