// Retailers have cut their prices by up to 60% in time for “Super Saturday”
// VoucherCodes predicts that last-minute shoppers are expected to spend £1.7bn on Super Saturday
Retailers have slashed their prices in time for “Super Saturday” tomorrow as shoppers are expected to head out for last minute Christmas shopping.
Sir Philip Green’s Topshop has cut prices by up to 60 per cent, while Miss Selfridge has cut its prices by 50 per cent.
Jigsaw, Peacocks and House of Fraser have increased their price cuts to 50 per cent, matching Debenhams, Hobbs and Oasis.
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Marks & Spencer has added knitwear to its price-cutting promotions with discounts of 40 per cent, as well as a half-price on beauty gifts.
Average price cuts were expected to top 50 per cent by Christmas Eve for the first time, according to the advisory firm Deloitte, which analysed more than 800,000 online and in-store products.
VoucherCodes predicts that last-minute shoppers are expected to spend £1.7 billion on Super Saturday, up from £1.63 billion last year.
Retailers are trying to secure late orders amid a nail-biting end to the biggest shopping period of the year as shoppers hold out for last minute bargains.
Meanwhile, Westfield said it expected this weekend to be similar to last year when a record 1.2 million people visited over Super Saturday and Sunday.
“This year we’re expecting a similar number of people through the doors, either ahead of returning to work for the final two days before Christmas or before taking holiday to visit family and friends further afield,” Unibail-Rodamco-Westfield group brand director Myf Ryan said.
“We’re also anticipating a significant surge in overseas visitors looking to make the most of the shopping, dining and entertainment on offer at both our London centres.”
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