“Super Saturday” expected to drive sales by £136m in West End

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New West End Company Christmas
Footfall is likely to rise by 12% week-on-week
// Shoppers this Christmas are predicted to spend £136m in London’s West End
// The General Election has boosted consumer confidence levels
// “Super Saturday” is predicted to be the busiest day of the whole year

Shoppers are expected to spend £136 million in London’s West End this Saturday and Sunday as last minute deals continue to attract consumers.

Despite low consumer confidence levels affecting sales in the past year, certainty has now increased following the general election, the New West End Company found.

The final weekend before Christmas is set to see not only a spending rise, but a six per cent increase in footfall, reaching 1.7 million visitors.


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Meanwhile, “Super Saturday is predicted to be the busiest day of the whole year with footfall likely to rise 12 per cent week-on-week

The forecast reflects the figures that were seen in the West End on Black Friday with footfall having risen 8.7 per cent.

While Black Friday sales were driven thanks to the event coinciding with payday across the UK, the West End had recorded an increased level of tourists in the area.

“Those discounts have continued and in the final weekend before Christmas, they will be averaging around 50 per cent,” New West End Company said.

“But the appeal of the West End won’t only be about markdowns, as one-of-a-kind experiences and exclusive promotions will also give shoppers a reason to visit the West End rather than anywhere else.”

In November, New West End Company had forecast that £2.5 billion would be spent over the eight-week Christmas trading period.

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