Swoon bought out of administration by co-founders

Swoon bought out of administration by co-founders
Swoon recorded a loss of £8.7 million last year and this year it's expected to record a loss of £2.5 million.
// Swoon co-founders Brian Harrison & Debbie Williamson rescue the online furniture retailer from administration
// They remortgaged their homes and dipped into their savings to buy Swoon in a pre-pack deal
// All staff are being given a stake in the new company

Online furniture retailer Swoon has reportedly been rescued from administration in a deal that will see its co-founders take control of the business.

According to The Telegraph, Swoon has been acquired by co-founders Brian Harrison and Debbie Williamson via a pre-pack administration deal after administrators at KPMG failed to find a new buyer.

Harrison and Williamson reportedly remortgaged their homes as well as dip into their savings in order to take control of the upmarket furniture brand.

READ MORE: 5 Minutes With Debbie Williamson, Co-Founder & Chief Creative Officer, Swoon

Previous shareholders have lost all their equity while all staff are set to be given a stake in Swoon’s new business operation.

In addition, lenders Silicon Valley Bank and Columbia Lake Partners agreed to swap their debt for equity in the new business.

Swoon’s co-owners say 80 per cent of current jobs have been saved, although The Telegraph notes that over the past year, its workforce has dropped from 72 to 25.

Harrison and Williamson also said that all customer orders will be fulfilled.

Swoon recorded a loss of £8.7 million last year and this year it’s expected to record a loss of £2.5 million.

However, it expects to make profit this year after slashing overheads.

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  1. None of the above is that much of a surprise. We ordered two sofas back at the beginning of May 2019 and we are still waiting for them to deliver us a pair of sofas that are not damaged and match each other.

    If they carry on with their current approach to QC and customer service, I would not be surprised to read of further woes.

  2. No surprise either. Rumours for months it was going under.

    Clueless business selling furniture at a loss trying to scale and providing horrendous service.

    Founders were in lots of press saying how amazing their new “big data” approach was as well, hope they publish follow ups saying it was a total disaster.


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