Booths delivers Christmas cheer with 3.5% sales uptick

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Booths delivers Christmas cheer with 3.5% sales uptick
Booths chairman and chief executive Edwin Booth said the retailer "performed very well" in the recent festive season.
// Booths Christmas sales up 3.5%
// Like-for-likes up 2.7% for the same same 3-week period ending January 5
// Orders for its annual Christmas Book surged 6.8%

Booths has enjoyed a solid Christmas period, as an increase in footfall and demand for the grocers’ own-brand products led to sales growth during the peak trading period.

The Northern grocery retailer said its sales for the three-week period ending January 5 grew 3.5 per cent year-on-year, while retail like-for-likes increased 2.7 per cent.

Booths said the performance was boosted by a sales increase of its Christmas Book, which shot up by 6.8 per cent.


READ MORE: Booths records first sales rise in 5 years, but losses persist


Booths chairman and chief executive Edwin Booth said the retailer “performed very well” in the recent festive season.

The retailer said its Christmas Book has become an institution in Booths Country, a hardback 180-page book showcasing the Christmas offer and featuring recipes written by Booths colleagues.

Pre-orders were so successful that Booths extended the service, giving customers the chance to order special products all year round.

Meanwhile, New Year sales were up seven per cent on last year, and sales of Booths own-brand products were were boosted by sales of pigs in blankets up by 25 per cent and Booths stuffing balls up by 85 per cent.

Business-to-business sales were also strong, up by over 50 per cent and adding 0.8 per cent growth of Booths’ overall Christmas sales.

The retailer attributed the progress to a combination of established and new customers all performing well, including the relationship with Amazon where Booths has expanded its ranges available on the site.

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