Harvey Nichols loses its marketing chief and creative agency

Harvey Nichols’ group marketing and creative director Deborah Bee is set to exit from the department store according to a report.
Department Stores
// Harvey Nichols’ group marketing and creative director Deborah Bee set to exit
// The department stores creative agency is also set to depart

Harvey Nichols’ group marketing and creative director Deborah Bee is set to exit from the department store according to a report.

The creative agency TBWA\London she appointed two years ago when she joined will also be cutting ties with the retailer.

According to Campaign Live Bee is leaving in July “to pursue new career opportunities and her writing projects” and TBWA\London has resigned the account.


READ MORE: Harvey Nichols co-COO Daniela Rinaldi resigns


Bee’s departure follows the joint COO’s Daniela Rinaldi exit who left two months ago after 35 years at the firm.

The agency took over from Adam & Eve/DDB, which is owned by the same parent company as TBWA and worked with the retailer for over 17 years.

The agency’s original remit had been to create an “alternative to brand campaigns” but a spokesperson told to Campaign that the retailer hadn’t used the agency for campaigns in months.

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  • David Aiken 5 years ago

    There are immense importance and worth of SEO in online marketing. You have to remember that your website will get a good rank in the SERPs only if it provides useful content to the users.

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Harvey Nichols loses its marketing chief and creative agency

Harvey Nichols’ group marketing and creative director Deborah Bee is set to exit from the department store according to a report.

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// Harvey Nichols’ group marketing and creative director Deborah Bee set to exit
// The department stores creative agency is also set to depart

Harvey Nichols’ group marketing and creative director Deborah Bee is set to exit from the department store according to a report.

The creative agency TBWA\London she appointed two years ago when she joined will also be cutting ties with the retailer.

According to Campaign Live Bee is leaving in July “to pursue new career opportunities and her writing projects” and TBWA\London has resigned the account.


READ MORE: Harvey Nichols co-COO Daniela Rinaldi resigns


Bee’s departure follows the joint COO’s Daniela Rinaldi exit who left two months ago after 35 years at the firm.

The agency took over from Adam & Eve/DDB, which is owned by the same parent company as TBWA and worked with the retailer for over 17 years.

The agency’s original remit had been to create an “alternative to brand campaigns” but a spokesperson told to Campaign that the retailer hadn’t used the agency for campaigns in months.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Department Stores

1 Comment. Leave new

  • David Aiken 5 years ago

    There are immense importance and worth of SEO in online marketing. You have to remember that your website will get a good rank in the SERPs only if it provides useful content to the users.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

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