Sainsbury’s spends £52m on ads after failed Asda merger

Sainsbury's Asda merger advertising

Sainsbury’s has reportedly spent £52 million on advertising in the past year to persuade consumers to shop at its stores, after its £12 billion merger with Asda collapsed.

Feature Resource

Get ahead of your competition: Luxury Sector 2022 Report

The trend is clear: online is set to become the leading channel for luxury purchases by 2025. Online shopping for luxury goods increased in value by 50% and nearly...