Lockdown gives Cox & Cox a 64% sales boost

Lockdown boosts Cox & Cox's soaring full year sales
Since mid-March, Cox & Cox's sales have climbed by over 100%.
// Cox & Cox enjoys 64% increase in quarterly sales thanks to lockdown
// Outdoor furniture sales up 170%, indoor furniture sales up 55%

Cox & Cox has reported a 64 per cent year-on-year surge in sales in its first quarter after the coronavirus lockdown prompted a shift in customers shopping online.

The furniture and homewares retailer also saw a 79 per cent increase in sales for the season to date.

Since mid-March, around the time when the government ordered a nationwide lockdown, sales have climbed by over 100 per cent and Cox & Cox’s online traffic saw large spike.

READ MORE: Richard Bell appointed CEO of Cox & Cox

In April alone, Cox & Cox said its website received its highest ever traffic levels, with a 20 per cent increase on the previous record month of November last year.

“We completely overhauled our dispatch operations following an extremely busy and challenging Christmas, and it has thankfully put us in a very good position,” chief executive Richard Bell sald.

“We switched to remote working weeks ahead of the lockdown to protect the warehouse and have been able to stay fully functional and delivering within our time promises.

“As a result, Cox & Cox service scores are at a 12- month high.”

Cox & Cox’s investment in its outdoor furniture range has also appeared to pay off in recent weeks.

“We significantly grew our outdoor furniture range and expanded into new outdoor areas for the first time, including water features, sunshades and parasols,” Bell said.

“As a result, Cox & Cox’s outdoor category is over 170 per cent up season to date.”

The online retailer said its indoor furniture ranges still performed well, with sales growing 55 per cent as customers bought items for working from home.

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