Morrisons set to open first concept store to drive clothing sales

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Morrisons lockdown concept store reopening covid-19
Morrisons has already posted jobs adverts looking for a team leader and customer assistants
// Morrisons to launch first concept store in a bid to drive clothing & homeware sales amid lockdown
// The store will offer the Nutmeg clothing range, which is currently available in 100 Morrisons stores

Morrisons has reportedly announced it will open its first standalone clothing and homewares store amid the lockdown in an attempt to increase sales of its Nutmeg label.

The grocer said the standalone store would offer the Nutmeg clothing range as well as its own-brand homewares, Retail Week reported.

Morrisons has already posted jobs adverts looking for a team leader and customer assistants for the new store.


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The retailer said the new store would be located in Bolsover, Derbyshire.

It added that due to the success of its products, it is opening a new standalone concept store in Bolsover which is a “one-of-a-kind store” and the first one ever opened as a home and fashion store outside of a Morrisons supermarket.

Nutmeg womenswear is currently available across 100 Morrisons stores, while its childrenswear line is available in all of its stores.

Last week, Morrisons become the first grocery chain to offer a safe space for domestic abuse victims as the UK Government mulls a codeword scheme to help them escape from danger.

A specific phrase could be used to alert shop workers, who have been trained to identify the key words, the Home Office said.

The Big 4 grocer said it joined forces with charity Hestia in its UK Says No More campaign because a trip to a supermarket is such a routine activity it’s unlikely to alert an abuser.

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