// Westfield unveils new marketing campaign to remind the public how to stay safe while shopping
// Both Westfield London and Westfield Stratford City will be open from June 15
Unibail-Rodamco-Westfield has unveiled its new European-wide marketing campaign “Working Together” to support the reopening of Westfield London and Westfield Stratford on June 15.
Ten other Westfield centres across Europe will also be reopening following the partial closures due to the Covid-19 pandemic.
The new campaign aims to build trust for Westfield shoppers, assuring the safety of returning to retail and communicating operational messages when visiting, whilst engaging customers through illustrations.
The “Working Together” concept was developed by BETC and stems from Unibail-Rodamco-Westfield.
“We wanted this campaign to be able to provide clear information on the necessary measures to ensure safety for all, while also celebrating regained togetherness during this long-awaited recovery.” BETC executive creative director Antoine Choque said.
Unibail-Rodamco-Westfield Europe chief marketing officer Myf Ryan said: “Through this striking creative we want to clearly convey how Westfield London and Westfield Stratford City will be operating as of the 15th June, so consumers feel safe to visit before leaving their homes.
“Working Together illustrates our comprehensive plan to ensure the safety and health of our visitors – who we look forward to welcoming back very soon.”