Frasers Group picks Leicester for site of multi-brand concept store

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Frasers Group picks Leicester for site of multi-concept store
Flannels will occupy 50,000sq while the remaining 40,000sq ft will be for Sports Direct.
// Frasers Group to open a new 90,000sq ft mega store in Fosse Park, Leicester
// The store will be split into two parts: Flannels & Sports Direct
// Flannels will be a new concept while Sports Direct will also feature USC, Evans Cycle & Game

Mike Ashley’s Frasers Group has chosen Leicester as the location for a brand new “mega store” that will house its Flannels, Sports Direct, Evans and Game fascias.

The company confirmed that the new 90,000sq ft site in Fosse Park retail park will be split into two parts – Flannels and Sports Direct.

Flannels will occupy 50,000sq ft for a new concept of which details will be revealed next month, while the remaining 40,000sq ft will be for Sports Direct.


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The Sports Direct part of the store will also include streetwear concept USC, a new bike department by Evans and an esports gaming arena from Game.

The mega store will open in 2021, and it’s expect to cost over £15 million while creating up to 200 jobs.

“I’m proud to be in a position to bring positive news in what has been a tough six months for retail,” Frasers Group head of elevation Michael Murray said.

“This announcement shows our commitment and confidence in our elevation strategy.

“Now more than ever, we must continue to push boundaries and innovate to stay relevant.”

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