A new report commissioned by Magento, an Adobe company, reveals how consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ evolving behaviours and loyalty.
The UK Consumer Preferences Report, recently published by Magento, offers invaluable insight into the habits and preferences of UK consumers, a market that represents an important niche for all digital commerce vendors and market participants.
After conducting a survey with over 2100 British respondents, Magento’s report examines how with more online shopping options available to consumers than ever, it’s important that retailers understand the consumer preferences that will make a customer choose their brand over a competitor.
The main takeaways of the UK Consumer Preferences Report provide actionable insights into what UK shoppers want and need from ecommerce and highlight directions in which vendors should move in order to win over this massive consumer group.
Although traditionally a bit more circumspect in their shopping habits than their international peers, British shoppers are still massive adopters of ecommerce trends. Online shopping has been on a steady rise in the UK, after all. But with so many brands competing for the attention (and wallets) of the Brits, the question on every retailer’s lips is “how do we stand out and give them just what they want?”
Whether it’s digital tools such as screen browsing, easy mobile payments, or ordering online with seamless curbside or in-store pickup, shoppers clearly want technology to elevate their in-store experience. The flight to digital and increased customer expectations have created new challenges for how retailers serve their customers.
Rather than sticking to familiar patterns and brands, British consumers have embraced change amid great uncertainty during the coronavirus crisis. However, new concerns such as safety and hygiene are now top of mind, as are informative product descriptions and clear product images at a time when consumers couldn’t see, feel, or test products in a store.
To learn more and download the report in full, click here
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