John Lewis launches Peloton fitness concession partnership

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John Lewis launches Peloton concession partnership
Peleton in John Lewis on Oxford Street.
// John Lewis launches retail partnership with US fitness brand Peloton
// It will be rolled out across 9 John Lewis stores, with the first opening up at the John Lewis Oxford Street flagship in London
// Peloton launched its first range of home exercise bikes in the US in 2014 before expanding

John Lewis has announced a new retail partnership to open Peloton concessions in nine of its stores across the UK.

The department store chain said the concessions will be the first of their kind in the UK.

The first Peloton concession opens today in John Lewis’ new 1400sq ft athleisure area in its flagship Oxford Street shop.


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Over the next few months, a further eight Peloton concessions will open in John Lewis shops in Southampton, High Wycombe, Kingston, Welwyn Garden City, Liverpool, Bristol, Horsham and Cheadle.

Customers will be able to shop the latest Peloton clothing and have the opportunity to experience the Peloton Bike, with a personalised walk through, and learn from experts about the live studio experience they can subscribe to and enjoy at home.

Peloton launched its first range of home exercise bikes in the US in 2014 before expanding to the UK and Canada in 2018.

“We’re excited to be partnering with John Lewis, a company that is known for its innovative product offering and in-store experiences,”Peloton international managing director Kevin Cornils said.

“Peloton is such a unique concept, and our retail locations, now including John Lewis, are a fantastic way to learn more about Peloton and to experience the bike in person.”

John Lewis fashion director Christine Kasoulis said: “We are constantly striving to source the best products and services to meet our customers’ evolving wellbeing needs.

“So, we are extremely proud to be the nationwide partner for Peloton because they offer the ultimate experience when it comes to at home workouts, which have become particularly important for many people this year.

“Peloton offers the highest product quality, with the energy of a boutique studio class in your living room, allowing our customers to achieve their goals whilst balancing their work and family life.”

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