Will M&S’s Remarksable campaign be the winner of its transformation plan?

M&S Marks & Spencer Remarksable campaign Stuart Machin Sharry Cramond

M&S’s Remarksable campaign launched last week in hopes of persuading customers to do their weekly shop at one of hundreds of M&S Food stores. Hundreds of prices have been slashed, but is the initiative feasible considering the likes of Aldi and Lidl already exist?

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