// Currys PC World expects huge demand this Black Friday and Christmas
// It is adding more expert colleagues to its online offering ShopLive and Order & Collect service
// Having launched with 20 colleagues in June, ShopLive now boosts 800 experts
Currys PC World has said it is expanding its ShopLive service after witnessing a 48 per cent rise in online traffic since stores closed due to lockdown restrictions.
The British electrical retailer expects sales this Christmas to mark its largest online sales ever.
To meet demand in the lead up to Black Friday, Currys PC World is adding more expert colleagues to its online offering ShopLive and Order & Collect service.
READ MORE: Currys PC World & The Entertainer extend opening hours ahead of second lockdown
Having launched with 20 colleagues in June, the service now boosts 800 experts to help guide customers through their essential tech purchases, with a view to ramping this up to 2100 by Black Friday.
Each new expert goes through two days of specialist training to ensure they can help customers with every tech query.
The service connects customers to a video chat with one of its tech experts, helping customers work out the right tech option for them.
Over 600,000 visitors have used the ShopLive service since it was launched in June this year.
Online consumers have been buying laptops, large screen TVs, washing machines and printers & scanners.
Moreover, the store closures have led to customers being in need to support its ‘zero-contact’ Order & Collect service.
The Order & Collect service allows customers to order, park up and have their product delivered to their boot with zero contact with store colleagues.
“We have seen our online traffic double overnight and we do not see this dwindling over the next two months, we have Black Friday fast approaching, console launches and Christmas on our radar and we are doing everything we can to ensure people can have the best Christmas possible after an intense and unique 2020,” Currys PC World chief operating officer Mark Allsop said.
“Our innovative platform of ShopLive and Order & Collect service, bolstered by an army of experts, will be vital in helping our customers navigate the essential tech they need.”
As stores reopen on December 3, ShopLive and Order & Collect will remain operating.
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