Feelunique delivers sales growth in “transformational” year

Feelunique Christmas covid-19 pandemic Sarah Miles
Feelunique continued to expand in its target international markets during the quarter
// Feelunique sales up 39% to £28m for the 12-week period to January 3, 2021
// Sales of skincare products boosted the overall company’s growth, with sales up 57%
// Sales through Feelunique’s third-party marketplace channel increased tenfold year on year

Feelunique has recorded strong sales growth across its retail and marketplace channels during the Christmas period.

For the 12-week period to January 3, 2021, Feelunique saw its overall sales grow 39 per cent to £28 million, while active customers over the period rose 41 per cent to 1.3 million.

Sales of skincare products boosted the overall company’s growth, with sales up 57 per cent, while sales through Feelunique’s third-party marketplace channel increased tenfold year on year.


READ MORE: Feelunique raids Amazon’s senior management for new CEO


Feelunique continued to expand in its target international markets during the quarter with US sales increasing by 168 per cent.

Gifting items performed particularly well during the quarter, in particular the Feelunique advent calendar which sold 10,000 editions in the lead up to Christmas.

“We’re delighted to report a very strong sales performance during the quarter, capping what was a transformational 2020 for Feelunique,” chief executive Sarah Miles said.

“We have achieved rapid growth in revenue and new customers over the past 12 months. This progress has been supported by investments in our technology and our focus on expanding the number of brands available through our platform.

“As a result of this continued momentum, Feelunique is on track to exceed £100 million in sales and achieve positive EBITDA for its financial year ended March 31, 2021.

“Over the Christmas period we continued to achieve great success with our gifting options. Make up sales delivered double-digit sales growth despite the cancellation of Christmas parties and consumers staying home.

“For the same reason skincare sales surged, with consumers prioritising self-care during the period.

“We have very exciting plans for 2021, which include adding even more brands and exclusive ranges to our platform, driving sales through our growing marketplace channel and expanding further in our target international markets.”

Click here to sign up to Retail Gazette’s free daily email newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here