Wolf & Badger online sales rise 92% amid pandemic

Wolf & Badger trading update covid-19
A total of 253,902 items were sold and 14.7 million visitors to the online retail platform were recorded
// Wolf & Badger sales increase thanks to online innovation
// The business generated £19.1m in online sales in 2020
// Categories that performed well included lingerie and nightwear, up 625% compared to 2019

Wolf & Badger has reported a “consistent rise” in overall global sales and a strong performance on its online platform for the full year.

The retailer achieved an increase in online sales of 92 per cent in 2020. The business generated £19.1 million in online sales.

A total of 253,902 items were sold and 14.7 million visitors to the online retail platform were recorded.


READ MORE: Big Interview: George Graham, CEO & founder, Wolf & Badger


Despite its Kings Cross flagship in London and New York City location temporarily closing for prolonged periods throughout the year due to the Covid-19 pandemic the retailer expects overall revenue growth of 79.1 per cent.

Categories that performed well included lingerie and nightwear, up 625 per cent compared to 2019.

Wolf & Badger diversified its ranges to include face coverings; the majority of which were created using material offcuts to further eliminate waste. A total of 9786 face masks were sold during 2020.

Active brands utilising Wolf & Badger to reach a global customer base reached a record high in the year, increasing by 93.6 per cent from 564 in December 2019 to 1092 in December 2020.

New brands joining the platform have come from 56 different countries across the globe, including Mexico, Norway, Ecuador, Ghana and Lebanon, many of which were experiencing disruption from other distribution channels.

Furthermore, Wolf & Badger provides duties and taxes inclusive shipping for all customers in the UK, EU, Australia, US & Canada regardless of where each supplier is based.

The retailer said this has eased the purchase journey for consumers, and further enabled smaller brands to seamlessly sell cross-border hassle-free.

In turn, this has enabled to grow significantly in new markets resulting in US sales up 144 per cent, Australian sales up 1048 per cent and Canadian sales up 414 per cent, compared with 2019.

Overall, international customers accounted for 46 per cent of sales in 2020.

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