Waitrose launches Easter egg range with 44% less plastic

Waitrose confectionery plastic waste packaging recycling Easter eggs
Waitrose has pledged to make all packaging either widely recycled, reusable or home compostable by 2023
// Waitrose to reduce single-use plastic across own brand Easter eggs and confectionery range
// Thousands of own brand Easter eggs will contain 44% less plastic and 18% less card
// 99.7% of the Easter range packaging is now widely recycled

Waitrose has announced it will halve the single-use plastic on all of its own brand Easter eggs and confectionery.

From today, thousands of own brand Easter eggs will contain 44 per cent less plastic and 18 per cent less card – which represents a quarter less packaging overall for the range.

The majority of the Easter egg packaging will be made from recycled materials, including the Waitrose Squiggle Eggs and Milk Chocolate Hen with Speckled Eggs which are made from 80 per cent recycled content.


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Waitrose said a total of 99.7 per cent of the Easter range packaging is now widely recycled.

The upmarket grocer also said it has once again topped Greenpeace’s annual league table of UK supermarkets last month for efforts to reduce single-use plastics across its shops and products.

“For many years, Easter eggs have been wrapped in foil, protected in plastic and covered in cardboard,” Waitrose packaging development manager Christina Capellaro said.

“To many, this seems excessive and is an area where we know we can make a real difference. So this Easter, our customers can enjoy the same great taste with less packaging.”

Waitrose has pledged to make all packaging either widely recycled, reusable or home compostable by 2023.

It is also cutting out single use plastic from its seasonal range of mugs, plates, cups and decorations which can all be reused.

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