// Waitrose pledges to topping-up the value of the Healthy Start Vouchers by an additional £1.50
// Customers can present their voucher at a Waitrose checkout, where the grocer will increase its value from £3.10 to £4.60
Waitrose has committed to topping-up the value of the government’s Healthy Start vouchers by an additional £1.50 – more than any other supermarket.
From today, customers can present their voucher at a Waitrose checkout, where the supermarket will increase its value from £3.10 to £4.60.
The vouchers are issued to pregnant women and low income families with children under the age of four, and can be spent on healthy foods, including fresh, frozen, and tinned fruit and vegetables.
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“We’re committed to helping people across the country access nutritious food,” Waitrose executive director James Bailey said.
“We hope this latest move will help boost the fruit and veg intake for expectant mothers and thousands of young children at a vital stage of their development.
“We know Healthy Start Vouchers provide essential support to people so we wanted to help make them go even further.”
The announcement follows parent company John Lewis Partnership’s Give a Little Love campaign, which has raised more than £3 million so far for charities FareShare and Home-Start.
Last month, in light of the ongoing economic impact of the pandemic, the partnership pledged to extend its support, pooling the expertise of partners, resources and networks to meet the needs of the most vulnerable in society, backed with a further donation of £2 million.
The John Lewis Partnership is also a member of Marcus Rashford’s Child Food Poverty Task Force, a coalition of brands working together to end child food poverty.