// Hunter hires Paolo Porta as its permanent CEO
// Under his leadership, from the last quarter of 2020 to date, Hunter saw a 94% increase in UK ecommerce sales
Hunter has appointed Paolo Porta as its permanent chief executive with immediate effective.
During his time at Hunter so far, the company said Porta has steered the company through the challenges of the Covid-19 pandemic.
Under Porta’s leadership, from the last quarter of 2020 to date, Hunter saw a 94 per cent increase in ecommerce sales in the UK.
READ MORE: Hunter hires Net-a-Porter co-founder Claudia Plant as new marketing chief
Prior to joining Hunter in June 2020, where he has been serving as interim chief executive, Porta worked in the luxury fashion industry for over 20 years in roles across merchandising, retail, wholesale distribution, brand development and licensing at houses including Christian Dior, Stella McCartney and Burberry.
Most recently, he spent six years at Jimmy Choo where he served as senior vice president of merchandising and licensing.
Porta now plans to sharpen Hunter’s brand identity, prioritise direct-to-consumer channels, and diversify its wholesale distribution network.
In recent months, Hunter hired Sandra Romboli as global design director from Decathlon, Reebok and Adidas, and Claudia Plant as chief marketing officer from Burberry and Net a Porter.
“The potential at Hunter is enormous and I am excited to work with the talented team here to deliver our plans to transform it into a global brand which blends fashion, innovation and creativity with form and functionality,” Porta said.
“This is just the beginning for what I know will be an incredibly promising and stimulating next chapter in Hunter’s esteemed story.”
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