Aldi to bring back Cuthbert the Caterpillar in response to M&S dispute

20th April 2021

Sahar Nazir

Aldi M&S Marks & Spencer Cuthbert the Caterpillar Colin the Caterpillar

Grocery

// Aldi will bring back a limited edition Cuthbert the Caterpillar cake to raise money for charity

// M&S took Aldi to court last week after claiming that Aldi’s Cuthbert product infringes its Colin the Caterpillar trademark

// Aldi has responded by asking “Colin and Cuthbert to be besties”

Aldi has confirmed that it is relaunching a limited edition Cuthbert the Caterpillar cake following a legal dispute with Marks & Spencer.

M&S has claimed that Aldi’s Cuthbert product infringes its Colin the Caterpillar trademark.

Aldi will be donating profits to its charity partners Teenage Cancer Trust and Macmillan Cancer Support.

M&S started legal action against Aldi last week in an effort to protect its Colin the Caterpillar cake.

It lodged an intellectual property claim with the High Court and wants Aldi to remove the product from sale and agree not to sell anything similar in the future.

M&S is arguing that the similarity of Aldi’s product leads consumers to believe they are of the same standard and “ride on the coat-tails” of M&S’s reputation with the product.

Meanwhile, Aldi has called on M&S to “take a stand against caterpillar cruelty”.

Hey @marksandspencer can Colin and Cuthbert be besties? We’re bringing back a limited edition Cuthbert and want to donate profits to cancer charities including your partners @macmillancancer & ours @teenagecancer. Let’s raise money for charity, not lawyers #caterpillarsforcancer.

— Aldi Stores UK (@AldiUK) April 20, 2021

It posted the following to its social media channels:

“Hey Marks and Spencer. Can Colin and Cuthbert be besties? We’re bringing back a limited edition Cuthbert next month and want to donate all profits to cancer charities including your partners Macmillan Cancer Support and ours Teenage Cancer Trust.

“Let’s raise money for charity, not lawyers #caterpillarsforcancer.”