Boohoo buys London office for £72m

Boohoo has appointed Kirsty Britz to the board as non-executive director, with effect from today.
Britz is currently the director of sustainable banking at NatWest Group plc.
// Boohoo snaps up office in London’s West-End
// Last week, Boohoo said it had exchanged contracts for a long-term lease on a new warehouse

Boohoo has acquired a new London office situated in the West End in a £72 million deal.

The new Soho office will act as a base for the group’s London-based brands.

“Since acquiring the Karen Millen and Coast brands in 2019, the Group’s presence in London has grown significantly through organic means and more recently through the acquisitions of the Oasis, Warehouse, Debenhams, Dorothy Perkins, Burton and Wallis brands,” Boohoo said.


“The new office is intended to become home for all London-based product, marketing, technology and central support teams, offering flexible working for approximately 600 of our colleagues.”

Last week, Boohoo announced that it had exchanged contracts for a long-term lease on a new warehouse in Daventry that became available on the collapse of Sir Philip Green’s Arcadia Group.

Earlier reports suggested that JD Sports had been in exclusive talks to acquire the warehouse, located in Daventry, Northamptonshire, but it now appears that Boohoo Group beat them in the race.

Amazon and Ebay had also expressed an interest in buying the warehouse.

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  1. This worries me, a fancy Central London office location is not the right move in the current climate. Just because they are on the up, it is sad to see that this has become a priority.
    Who are they trying to impress?


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