Boohoo to investigate price differences across brands

Boohoo Dorothy Perkins Coast
The online fashion retailer said it will be re-pricing all the crossover stock to be aligned
// Boohoo launches investigation into why the same items of clothing were sold for higher prices across its labels
// Dorothy Perkins and Coast sold exactly the same coat but it cost £34 more at Coast
// Boohoo said its brands work independently, and so this miscommunication was not intentional

Boohoo has reportedly begun an investigation into why the same items of clothing were sold for higher prices across a number of its fashion labels.

Dorothy Perkins and Coast, which are both owned by Boohoo, sold exactly the same coat but it cost £34 more at Coast, BBC News reported.

There are price disparities across a range of Boohoo brands, which also include Oasis and Warehouse.


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Boohoo said its brands work independently, and so this miscommunication was not intentional.

The online fashion retailer said it will be re-pricing all the crossover stock to be aligned.

The Dorothy Perkins branding appeared to have been cut from the care label in the coat sold by Coast.

Boohoo said the coat was first sold by Coast and has now been re-priced at £17 on both brands’ websites.

Boohoo bought Coast’s online business in 2019 along with Karen Millen.

In February, Boohoo acquired Dorothy Perkins, together with Wallis and Burton, from Sir Philip Green’s Arcadia Group.

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