// Boohoo commits to ensuring all materials it uses are “more sustainable” by 2030
// The retailer signed up to WRAP’s Textiles 2030 voluntary agreement
// Boohoo seeks to launch resale and recycling offers across all its brands by 2023
Boohoo has launched a range of sustainability pledges in tandem with the Agenda for Change, as it becomes “ready for the future”.
The online retailer revealed its UpFront sustainability strategy, making commitments to overhaul its materials, supply chain and corporate governance to include sustainable thinking on all levels.
Boohoo has also made a commitment to ensuring all materials it uses are “more sustainable” by 2030.
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The retailer has also signed up to WRAP’s Textiles 2030 voluntary agreement to help tackle the issues of textiles waste in the fashion industry.
Boohoo has committed to launching resale and recycling offers across all its brands by 2023 and to reduce textile waste going directly to landfill from its supply chain by 2025.
The company’s head of sustainability Rosie Howells said Boohoo is in active conversations with resale websites, and further details will be revealed in the next few months.
Boohoo – which owns brands including Boohoo, BoohooMan, NastyGal, MissPap, Karen Millen, Coast, Oasis and Warehouse, as well as Debenhams, and Arcadia’s Dorothy Perkins, Wallis and Burton – also said it will reduce its carbon footprint in line with science-based targets equivalent to a 52 per cent reduction in emissions relative to its growth.
“The reason we’ve said more sustainable is because there are so many different materials that will be a part of that pledge – each will have its own preferred alternative, therefore we are setting better materials guidelines each year with associated thresholds,” Howells said.
Boohoo will prioritise polyester and cotton, followed by viscose and animal-derived products.
For each material, Boohoo is seeking traceability, and to implement industry best practices, including using recycled polyester and joining the Better Cotton Initiative.
Customers will be informed of a products’ sustainable credentials with the strapline “ready for the future”, which will be used across all of Boohoo’s brands.
Each brand will have its own approach to marketing and will also be seeking innovation in line with their proposition.
“NastyGal, for example, is doing really interesting work on vintage fabrics – working with suppliers who sort through consumer waste and repurpose it into new garments,” Howells said.
“Karen Millen has also been doing some great work with surplus fabric, so they will leverage it up in different ways.”
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