// Gymshark hires former Lululemon product development VP as CPO

// At Gymshark, Danielle Petesic will be responsible for end-to-end product creation

Gymshark has reportedly appointed former Lululemon vice president of product development, Danielle Petesic as its chief product officer.

Prior to Lululemon, Petesic led production and product development teams at luxury brands Mansur Gavriel, Alice & Olivia and Helmut Lang.

At Gymshark, Petesic is responsible for end-to-end product creation, from design to delivery – including product engineering, product marketing, and supply chain strategy.

READ MORE: Gymshark hits £1bn valuation after securing major investor

She will oversee a team of over 130 people.

Petesic said the biggest challenge is prioritising what to tackle first, Drapers reported.

“The chief product officer role at Gymshark is driven by two things; to create an inspiring environment for our team so they can thrive, and to ultimately design, build and deliver world class product to our engaged and knowledgeable community,” Gymshark chief executive Steve Hewitt said.

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