// JD Sports becomes the official activewear brand for Love Island Season 7
// The retailer will provide all activewear for the show in its biggest brand partnership of the year
// JD Sports will also be the official partner for the Love Island podcast
JD Sports has announced that it has become the official activewear brand for the seventh series of Love Island, in its biggest brand partnership of the year.
The sports and fashion retailer will take over the villa and provide all the activewear for this year’s show.
JD Sports has released a bespoke teaser video featuring ex Islanders Joanna Chimonides, Molly Smith, Michael Griffiths and Jack Fowler.
As part of the partnership, JD Sports will own the exclusive Love Island TikTok hashtag challenge while gamified interactive content will run on a dedicated Snapchat portal as well as on the JD Sports app.
The retailer will also be the official partner for the Love Island podcast and will launch a new YouTube content series featuring big names from previous series’ alongside other familiar faces.
On jdsports.co.uk, there will be a dedicated Love Island hub where customers can shop the look and order personalised caps, backpacks, towels and face masks.
JD Sports executive chairman Peter Cowgill, said: “Love Island is a cultural phenomenon and the must-see event of the summer.”
“As a brand, we’re always looking for new and dynamic ways to connect with and entertain our audience and we know that Love Island will sit at the heart of their TV schedule for the coming months, so it’s absolutely a natural partnership fit.”
“We’re proud to be partnering with ITV on this series of the show and look forward to seeing the response from our customers to the multitude of activities we have planned throughout the summer.”