Sharps Bedrooms changes hands

Sharps Sun European Partners
The retailer operates a "strong omnichannel model" reaching its customers primarily through its digital channels
// Sharps major investor Sun European Partners announced that its affiliate agreed to sell the retailer to funds advised by Epiris LLP
// During its ownership, Sun European said it made significant operational improvements at the company

Sharps Bedrooms owner Sun European Partners has announced that the retailer has changed hands after signing a definitive agreement to sell to funds advised by Epiris LLP.

The retailer operates a “strong omnichannel model” reaching its customers primarily through its digital channels with a complementary and supporting showroom footprint across the UK.

During its ownership, Sun European said it made significant operational improvements at the company.

Sun European and management continued Sharps’ track record of new product development whilst in parallel, swiftly adapted to changing market dynamics throughout.

Sun European’s operational experience allowed Sharps to capitalise on these changing consumer habits, supporting both showrooms and its fast-growing ecommerce offering.

“Our partnership with the Sun European team has been a great success,” Sharps chief executive Kevin Smith said.

“We are extremely proud that, today, Sharps is the number one market player in the bespoke fitted bedroom furniture market.

“At Sharps, we focus on delivering a customer-first strategy with our bespoke fitted furniture products, providing unique, space-efficient solutions.

“This focus, combined with Sun European’s strong operations team and capabilities, has enabled us to establish Sharps as the well-known and highly regarded brand it is today.”

Sun European Partners managing director Paul Daccus said: “We have thoroughly enjoyed our partnership with Sharps and working alongside its experienced and highly motivated management team with an exemplary historical track-record of growth.

“Operating in an attractive growing market, Sharps’ unparalleled product offering and customer-centric sales model, coupled with our operational experience, has enabled the business to significantly increase its brand recognition and solidify its market leading position.

“We are extremely pleased to have achieved such a positive outcome for Sharps and Sun’s investors.

“Having recently announced the sale of Dreams, the leading bed and mattress specialist in the UK, we are delighted that we have been able to rejuvenate the Sharps brand into the UK’s best-known fitted furniture brand.

“We are confident that the Sharps team will continue its growth trajectory and success under its new ownership.”

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