Bloom & Wild snaps up French rival to hit £200m revenue

Bloom & Wild
Bloom & Wild is known for its packaged bouquets that can be mailed through a letter box
// Bloom & Wild acquires French rival Bergamotte for an undisclosed sum
// This comes after it acquired Dutch online florist Bloomon in April
// The deal means Bloom & Wild now expects total revenue to top £200m this year

Bloom & Wild has acquired French rival Bergamotte for an undisclosed sum, which marks its second European acquisition this year.

The retailer said the deal will support expansion in Europe, with the combined business aiming to ship 11 million bouquets this year, and help it branch into the blossoming market for plant deliveries.

The news comes after Bloom & Wild acquired Dutch online florist Bloomon in April after surpassing £100 million in sales.


READ MORE: Bloom & Wild acquires Dutch rival business as it surpasses £100m in sales


The deal with Bergamotte means Bloom & Wild can now expect total revenue to top £200 million this year, founder and chief executive Aron Gelbard said.

“It’s changed the whole nature of flower gifting, because it’s made it less of a grand gesture and more like an everyday gift,” Gelbard said.

“During the lockdowns when people weren’t able to see loved ones, flowers became a sort of a substitute for a hug.

“Bergamotte has leaned heavily into plants which is a fast-growing part of the £22 billion plant and flower market in Europe.

“We are also incorporating learnings from Bloomon from around what they have found works well for subscriptions.”

Bloom & Wild, which is known for its packaged bouquets that can be mailed through a letter box, was founded in 2013, and now operates in France, Germany and Ireland.

The London-based business raised £75 million in a Series D round in January.

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