Idris Elba’s brand launches anti-knife crime collection

// 2HR Set launches its Don’t Stab Your Future summer clothing collection 
// The proceeds from the line will go to multiple charities in support of anti-knife crime initiatives

In support of the fight against knife crime, Idris Elba is expanding his 2HR Set fashion brand into a third collection this summer as part of his Don’t Stab Your Future #DSYF campaign.

Don’t Stab Your Future aims to raise awareness by amplifying the message against knife crime and working towards a better future.

The collection is available online at 2hrset.com, with a portion of the proceeds going to various charities that promote anti-knife crime.

“We need to continue to amplify the message and drive people away from knife crime, Don’t Stab Your Future is a statement I used when I was ranting about knife crime and was upset about about a young person who had just lost their life and future,” Elba said.

“I want to support organisations and help people move away from violence”.

The collection includes hoodies and T-shirts embroidered with key messages within the campaign, including Love Yourself, DSYF and All Equal Under The Sun. Each message aims to encourage better choices and brighter futures and to respect one and other.

The 2HR Set brand, which launched in the UK in 2018, draws from Elba’s music career and is a nod to his DJ sets at global nightclubs and festivals.

Click here to sign up to Retail Gazette’s free daily email newsletter

Fashion

Filters

RELATED STORIES

Menu

Close popup