Farfetch launches pre-order service to minimise fashion waste

Farfetch launches pre-order service in an effort to minimise fashion waste
The luxury online retailer aims to tackle overproduction with its new initiative.
// Farfetch launches a new pre-order service in an effort to minimise fashion waste
// The service is launching with the likes of Balenciaga, Off-White, Oscar de la Renta & more

The luxury online retail platform Farfetch has launched Pre-Order, a new service providing consumers with early access to the newest products throughout the season before they hit the shelves.

The service is initially launching with 10 brands, including Nanushka, Balenciaga, Khaite, Off-White, Palm Angels, Dolce and Gabbana, Casablanca, Nicholas Kirkwood, and Oscar de la Renta.

Many of the brands are launching pre-order for the very first time through Farfetch, with further brands set to be added monthly.

READ MORE: Farfetch posts increase in quarterly earnings

New pre-order styles will be available to shop monthly and will ship to consumers approximately four weeks after purchase.

The proposition aims to boost customer experience and engagement, explained Farfetch, whilst positioning the platform as the place to access the latest products before they’re available to the wider retail market.

Pre-order is part of the wider Positively Farfetch initiative and to reiterate the conscious efforts behind the service, the launch campaign has been made carbon neutral.

Farfetch said that not a single sample was shipped for the campaign and that all the influencers will be using digital assets to ‘wear’ pre-order styles.

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