Kering Group becomes completely fur free as YSL & Brioni drop fur

Kering Group becomes completely fur free as Yves Saint Laurent & Brioni drop fur
“Going entirely fur free is just the right thing to do.": Francois-Henri Pinault said.
// Yves Saint Laurent & Brioni drop fur, meaning that Kering Group is now completely fur-free
// The announcement comes at a time when the majority of fashion brands and retailers have moved away from fur

The Paris-based luxury fashion companies and parent company to some of the biggest fashion retailers, Kering Group has announced today that it is going completely fur-free

Kering Group is the parent company to retailers including Gucci, Yves Saint Laurent, Alexander McQueen, Balenciaga, Bottega Veneta and Brioni.

Yves Saint Laurent and Brioni were the last of Kering’s brands to use fur while the Humane Society International and the Humane Society of the United States worked with Gucci to announce its fur-free policy in 2017.

They were later joined by Bottega Veneta in 2018, and earlier this year Alexander McQueen and Balenciaga made the decision to drop fur.

In making the announcement, chairman and chief executive of Kering, Francois-Henri Pinault said: “Going entirely fur free is just the right thing to do. We do it out of convinction, for the sake of ethics and modernity.”

President and chief executive of the Humane Society of the United States and of the Humane Society International Kitty Block said: “The future is clearly fur-free and now one of the world’s largest luxury fashion conglomerates agrees. As markets around the globe close their doors to fur products opting instead for innovative humane products, it makes complete sense for a power fashion house like Kering to make this ethical decision.

“We couldn’t be more proud of our long-standing relationship with Kering and its brands and look forward to continuing our work with them to pave the way for a kinder fashion world.”

The announcement comes at a time when the majority of fashion brands and retailers have moved away from fur opting instead for cruelty-free alternatives that are better for animals and the planet.

Just this year alone, Neiman Marcus, Saks Fifth Avenue, Mytheresa, Canada Goose, Valentino, Oscar de la Renta, Tory Burch, Holt Renfrew, Mackage, Moose Knuckles, Alexander McQueen and Balenciaga have announced fur-free policies.

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