// Burberry chief creative officer Riccardo Tisci is set to step down from his role at the end of this month
// His successor is former Bottega Veneta creative director Daniel Lee, who joins the business on October 3
Burberry’s creative director of almost five years Riccardo Tisci is stepping at the end of this month after presenting his last collection for the brand this week at its delayed LFW show.
He will be replaced by former Bottega Veneta creative director Daniel Lee, who takes on the role on October 3.
During his time at the luxury fashion retailer, Tisci spearheaded Burberry’s creative transformation, introducing a new visual identity and reviving the Thomas Burberry Monogram, as well as revamping the brand’s product offer to attract a younger, more diverse and fashion-forward customer base.
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The news follows last week’s announcement that Burberry’s chief operating and financial officer Julie Brown would be stepping down at the close of the brand’s financial year on 1 April 2023.
Burberry chief executive Jonathan Akeroyd said: “Riccardo has played a pivotal role in repositioning Burberry. He has enhanced our creative language, modernised and elevated our product offer and brought a new generation of luxury customers to our brand. On behalf of everyone at Burberry, I would like to thank him for his creative leadership and wish him the very best for the future.”
Burberry chair Gerry Murphy added: “The board and I are grateful to Riccardo for his inspiration for Burberry’s transformation. We will build on this creative platform during the next phase of Burberry’s evolution under Jonathan’s leadership.”
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