Tesco has slashed prices on dozens of vegan products across its Plant Chef range in a new drive to encourage shoppers to eat more sustainably.
The Big 4 grocer first launched Plant Chef in 2019, increasing its plant-based offerings from 32 to 300 at the time.
The vegan range features meat-free burger patties, sausages, mince, meat balls, and ham slices.
Tesco said it aims to “make it easier for you to swap every now and then” to vegan eating.
“Good for your pocket, even better for the planet,” the grocer said.
The initiative comes after Tesco announced that its food waste scheme called Perfectly Imperfect, which offers customers wonky food that would otherwise be at risk of going to waste, has saved 50 million packs of fruit and vegetables from going to waste.