// H&M presents a virtual all vegan fashion collection in Nintendo’s Animal Crossing
// The items have launched alongside an in-game update to Looop Island
Following the successful launch of H&M Looop Island on the Nintendo’s Animal Crossing: New Horizons, H&M is launching a virtual fashion collection highlighting its vegan credentials.
The collection includes selected pieces of womenswear and menswear from H&M’s forthcoming Innovation ‘Co-Exist Story’, an animal-friendly fashion collection that is entirely PETA-approved.
Eleven pieces from the ‘Co-Exist Story’ collection have been recreated in virtual form and will be showcased in the in-game fashion show.
The key pieces include a one-size-up puffer jacket, a neon-green furry chain-link scarf, an orange mini dress with cut-out details, a leather-look sleeveless blazer, and a slogan sweatshirt.
The virtual items have launched alongside an in-game update to Looop Island that transforms it into a “vegan-friendly destination for gamers”.
H&M global sustainability manager Pascal Brun said: “At H&M, we are always pioneering new ways to engage our customers and fans with our ambitious sustainability initiatives,”
“Hosting our first fashion show in Animal Crossing to showcase our vegan ‘Co-Exist Story’ collection is the logical next step to our Looop Island concept, which was conceived to encourage our customers to reuse, remake and recycle unwanted garments.”