// Morrisons backtracks after advertising a ‘British’ chicken made with‘non-EU salt and pepper’
// A rep from the supermarket said that the packaging was being changed “immediately”
Morrisons has apologised after advertising that ‘non-EU salt and pepper’ was used on one of its chicken products.
Customers were angry that the £4 Salt & Pepper Chicken Crown is advertised as being made from British chicken and using salt and pepper that was not from the EU.
The move comes amid concern over the ‘UKIPisation’ of Britain’s supermarkets, with products increasingly wrapped in the Union Jack flag.
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The wording angered many customers, with one taking to social media to say: “Tell me @Morrisons that this is not real. Your response will dictate whether or not I ever shop at your stores again.”
David Bright replied: “I’m done with shopping @Morrisons.. I can live with union flags on bananas, but the gratuitous slight on the EU is too much..”
Some did jump to the supermarket’s defense with one saying: “I’m really unsure what the problem is? We are all supposed to be looking at air miles, local is the best option surely? For our pockets and the environment, be that supermarkets or local independent shops.”
A representative from the supermarket said that the packaging was being changed “immediately” and said “the wording on the packaging is an error for which we apologise.”
The Food Standards Agency does mandate that all prepacked food has a food label that displays certain compulsory information.
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