// Ben Carter will be Dunelm’s first ever chief marketing officer
Ben Carter has been appointed chief marketing officer of Dunelm, a newly-created role with responsibility for accelerating the homeware retailer’s marketing strategy across all channels.
As Dunelm’s first ever CMO, Carter will join the executive team and report directly into chief executive Nick Wilkinson.
Starting the role in mid-January, Carter’s remit will cover building the brand, enhancing performance marketing and driving both customer acquisition and retention.
Read more: Dunelm’s sales rise despite supply chain disruption
Carter shared the news on LinkedIn, saying “I am very excited and proud to be joining Dunelm as their first chief marketing officer in the new year.
“It’s an incredible brand with a fantastic heritage that is on a mission to transform the home and I can’t wait to get started.”
Named one of Marketing Week’s Top 100 Most Effective Marketers in 2021, Carter joins the retailer from his role as CMO of online estate agent Purplebricks, a position he assumed in November 2020.
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