// Burberry launches pop-up in Selfridges called “Imagined Landscapes”
// The pop-up is aimed at marketing the retailer’s outwear collection
Burberry has launched a pop-up called “Imagined Landscapes” in luxury department store Selfridges.
The pop-up is aimed at marketing the retailer’s outwear collection and is one of a series of global temporary stores.
The Selfridges pop-up carries a selection of exclusive styles, including casual shirts and knitwear and features images of the label’s outerwear campaign.
The “Imagined Landscapes” pop-up series was inspired by the brand’s first immersive brand experience in Jeju Island, Korea, where it built a large, “mirrored structure” which explores the brand’s “pioneering spirit and connection to the outdoors.”
The pop-up experiences that have since launched invite visitors to join the luxury brand on a “global journey of discovery” as it showcases its “trench, coat and jacket silhouettes in a series of inspirational pop-ups that blur the line between nature and technology.”
The Selfridges pop-up will remain open until January 16 2022.