// Harrods has now opened a third branch of H Beauty with a debut on Tuesday in the heart of Edinburgh, Scotland
// The 21,000 sq.ft. space provides customers with products from over 90 international beauty brands
Harrods has launched its first stand-alone H Beauty destination in Scotland, in the heart of Edinburgh.
Following two successful H Beauty store openings, it’s the first store for the chain to be found outside of southern England with an opening in the premium St James Quarter shopping district.
The retailer said it reflects Harrods’ “commitment to bringing its industry-leading expertise in creating luxury shopping experiences through its unique curation of brands, to new communities across the UK”.
- Harrods opens 2nd & largest H Beauty store in Milton Keynes
- Harrods to open three national standalone beauty stores
The 21,000 sq ft store “embodies the future of beauty, providing an expansive space for customers to enjoy a diverse portfolio of exceptional services and must-have products from over 90 international beauty brands”.
H Beauty will support local talent and up and coming Scottish brands, whose values directly connect with Harrods own, with its ‘Born & Bred’ offering, featuring local brands such as Vieve, Moo & Yoo, Kingdom Scotland and Lola’s Lashes.
The store also offers the first physical location in Edinburgh for local customers to test, products instore from the Charlotte Tilbury, to Kora Organics.
Premium brands such as Chanel, Dior and Givenchy sit alongside cult-favourites, some who until now have only had a limited presence in Edinburgh including Westman Atelier, Kylie Cosmetics, and Sunday Riley.
Director of Beauty at Harrods Annalise Fard said: “The opening of our first H beauty store in Scotland is a significant and hugely exciting milestone for Harrods. As a leading authority in luxury and the beauty space, we are committed to meeting the ongoing demand for high quality retail beauty shopping experiences outside of London, through the expansion of our stand-alone H beauty stores, and we take great pride in bringing the essence of Harrods Beauty to local communities across different regions of the UK,”
“For H beauty Edinburgh, we have carefully curated an extensive portfolio of brands and products tailored to suit the local customer, which this is reflected in the breadth of beauty collections and services available in store.”
Mia Collins, Head of Beauty at Harrods said: “We are delighted to bring the magic of Harrods Beauty to Scotland for the very first time, with our H Beauty St James Quarter store. We are so excited to join the avid community of beauty lovers in Edinburgh and we can’t wait to share H beauty and our epic line up of brands & products with them,”
“Our new store in Edinburgh features all of H beauty’s iconic signatures including our famous Champagne Bar; the picture-perfect spot to meet loved ones for a glass of something sparkling or a delectable bite to eat, as well as our immersive play-tables and an assortment of new beauty experiences and concepts that will inspire and delight local customers.
“We are bringing a swathe of local and up-and-coming brands, products, and services to our Scottish beauty lovers that aren’t available anywhere else in Edinburgh and I can’t wait to introduce them to this discerning audience.”