// Harrods opens the 2nd branch of its standalone H Beauty fascia at Centre:MK, Milton Keynes
// It follows its debut at Intu Lakeside last September
Harrods has opened the second branch of its standalone H Beauty fascia at Centre:MK shopping centre in Milton Keynes today.
The new 29,000sq ft store also doubles up as the biggest H Beauty branch yet, following the debut site that opened at Intu Lakeside shopping centre last September.
Harrods’ H Beauty fascia offers a range of premium and luxury brands under one roof and includes onsite treatments, consultations and demonstrations.
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Brands such as Gucci and Dolce and Gabanna beauty, Kylie, Anastasia Beverly Hills and Hourglass can be found in the new Milton Keynes store.
H Beauty’s treatments and services range from the Playtable, offering hair-styling and experiential product testing, to the Skincare Station and a click-and-collect boutique that allows customers to receive, try-on and return orders purchased from Harrods’ website.
The H Beauty space also features a 44-seater champagne bar that will be open from May 17, in line with government guidance.
“The latest H Beauty opening in Milton Keynes marks another significant addition to the UK’s beauty retail landscape and I am absolutely delighted to be creating an exciting new destination for our beauty community,” Harrods beauty director Annalise Fard said.
“As well as opening the most beautiful retail destination, we are so excited to be meeting beauty lovers and experts across the local community and bringing them into the H beauty family.
“The new H Beauty store in Milton Keynes will house an array of luxury brands including Dolce & Gabbana, La Mer and Roja Parfums, as well as fantastic beauty services.
“At Harrods, we take great pride in knowing our beauty community and using our authority in the beauty space to ensure that the portfolio of brands and products across each H Beauty store are tailored to suit the local customer, and this is reflected at H Beauty Centre:MK with the array of beauty collections and services.”
Centre:MK centre director Kevin Duffy said: “Centre:MK proves to be a resilient destination that has continued to welcome key anchor brands throughout the pandemic.
“We constantly outperform footfall benchmarks reflecting the strength and depth of offer at centre:mk, which attracts guests from across the region.
“Our strategy at Centre:MK is focused on exceeding customer expectations. As the most exciting concept to emerge in a fast-moving market, H Beauty is an exemplar of our strategy in action.
“H Beauty’s approach, line-up of brands and commitment to delivering a unique experience for visitors will be a significant addition to our retail offer moving forward.”