// Harrods launches H Beauty concept at Intu Lakeside centre
// The space offers a range of premium and luxury brands
// A click-and-collect service will be introduced later this month
Harrods has opened the doors to its new standalone beauty store concept at the Intu Lakeside shopping centre.
The concept, known as H Beauty, offers a range of premium and luxury brands under one roof and includes onsite treatments, consultations and demonstrations.
Brands such as Chanel, La Prairie, Creed, Huda Beauty, 111Skin, Uoma and Iconic London can be found in the 23,000sq ft of space.
The store also features a champagne bar and “magic mirrors” where customers can virtually try on products.
A click-and-collect service will be introduced later this month for customers making purchases from Harrods’ website.
Intu Lakeside said the centre is “incredibly excited” to welcome H Beauty after centres across the UK posted declining footfalls due to the impact of Covid-19.
“Harrods is an iconic name, and the beauty sector is going from strength to strength at present,” Intu Lakeside said.
“We therefore believe the new concept will thrive at a high footfall location like Intu Lakeside.
“This announcement sits amongst a host of other leasing deals recently completed or in the pipeline, as the retail sector continues to recover, and confidence grows.
“Physical retail remains key to brands’ success and experiential stores like H Beauty are proving a particular draw for customers.”